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Answering comments, messages and reviews

Read and answer comments, messages and reviews from all your connected accounts in one place, with suggested replies ready to send.

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What Inbox shows

Open Inbox from the side menu. When someone is waiting for a reply, Home shows it at the top too: tap it to go straight to Inbox. Inbox lists what people have sent to your connected accounts:

  • Comments on your posts
  • Messages sent to your accounts
  • Reviews on your Facebook Page or Google Business Profile

To see one type at a time, tap Comments, Messages or Reviews at the top. Tap All to see everything again. Anything you haven't read yet has a dot next to it.

Reply to someone

Each comment is its own entry, even when several people comment on the same post, so everyone gets their own answer. Tap an entry to open it. You'll see what they wrote, the post they commented on, and any replies under it.

Type your reply in the box and tap send. Or tap one of the 2 Suggested replies above the box. A suggested reply goes into the box first, so you can change it before you send it.

Suggested replies are written in your business's voice and only use facts we have about your business, from your website or from you. If someone asks something those facts don't answer, the suggestion says you'll check and get back to them, instead of guessing.

Which platforms you can reply to

Not every platform lets apps reply for you.

Platform Comments Messages Reviews
Facebook Yes Yes Yes
Instagram Yes Yes -
X Yes Yes, but X hides some messages -
LinkedIn Company pages only No -
Threads Yes No -
TikTok No No -
Google Business - - Yes

When a platform doesn't allow a reply, Inbox tells you, and you can answer in that platform's own app.

Facebook and Instagram only accept a reply to a message within 24 hours of the person's last message. If your reply is too late, Inbox tells you, and you can answer in their app instead.

If a reply doesn't send

Inbox shows a message that says why. The most common reasons are that the comment was deleted, or that the account needs you to sign in again. To sign in again, go to Settings > Connected accounts and tap Reconnect.

Questions

Common questions

Where do comments and messages appear?

In Inbox, which you can open from Home or the side menu. It shows comments on your posts, messages sent to your accounts, and reviews on your Facebook Page or Google Business Profile.

Are the suggested replies safe to send?

They're written in your voice and only use facts we have about your business. If someone asks something those facts don't answer, the suggestion says you'll check and get back to them. You can edit any reply before you send it.

Can I reply to everything from here?

Not always. Some platforms don't let apps reply for you, and Inbox tells you when that happens. Facebook and Instagram also only accept a reply to a message within 24 hours of the person's last message.