How Approved works

Your website is where it starts

When you give us your website address, we read it the way a new member of your team would. From it, we learn:

• what you sell, and your prices and offers
• your opening hours and where you are
• the way you write
• your colors and your logo
• the photos on your site

Every post we make is built from those details, or from something you've told us. That's why your posts sound like your business, not like a template.

We never invent a price, an opening hour or an offer. If we don't know it, it doesn't go in a post.

What happens every week

1. We make your drafts. Every week you get 10 posts and 1 video, each with its picture and caption.
2. You approve the ones you like. Swipe right to approve, left to decline. It takes about a minute.
3. We post them. Approved posts go out at the times on your Calendar, to the accounts you've connected. Nothing is posted until you approve it, unless you turn on Hands-free posting.

The more you approve and decline, the better we learn what you like.

Correct anything once

If something's wrong or has changed, tell us once and it stays fixed. You can do it in Chat ("We've added a Saturday class") or on the Brand page, where you can see and change everything we know about your business. See Your voice, themes and facts.

Which language your posts use

Captions and the words on your pictures use the main language of your website. Suggested replies in your Inbox answer in the language the person wrote in. If that isn't clear, they use your website's language.

If we couldn't read your website

This happens now and then. The usual reasons are:

• the address is misspelled, or the site is offline
• the site blocks automated readers, which some website builders and security services do
• the site has very little text we can read, for example when the words are inside pictures

Check the address and try again. If it still doesn't work, email us the address and we'll take a look.