Your brand and photos
Your voice, themes and facts
Three parts of the Brand page decide what your posts say and how they sound. Fix something here once, and every post from then on gets it right.
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Your voice
Your voice is how your posts sound. It's your brand voice, written down so every caption and every suggested reply in your Inbox sounds like you. It has four parts:
- In your own words: how you'd describe the way you talk, for example "friendly, a bit cheeky, never salesy".
- Your tone in a few words: the short version we work from.
- Phrases we use word for word: your sign-off, a slogan, the name of your loyalty card.
- Rules we always follow: things like "Never show prices" or "Always mention free parking."
Tap Edit voice to change any of it. Rules you give Pip in Chat are added here too.
Your themes
Your themes are the subjects your posts come back to, like new products, behind the scenes, or tips for your customers.
- Add a theme: tap Add theme, give it a name and a line about it, and choose how often: Weekly, Every 2 weeks or Monthly.
- Pause or resume a theme: tap the pause button next to it. A paused theme stays on the page and doesn't appear in your drafts.
- Remove a theme you don't want any more.
If you keep declining posts on one theme, we stop making them, and Review tells you.
Facts we use
Facts we use are what we rely on when a post mentions your business: your products and services, prices, opening hours and offers. Each fact shows where it came from: from your website, from you, or from Chat.
- Tap Add fact to add one, or edit or remove any fact.
- When a fact we read from your website is more than 60 days old, we ask "This may be out of date." Tap Yes, still right, or edit it.
We don't re-check your website by ourselves, so tell us when something changes, either here or in Chat. What you tell us always wins over what your website says.
We never invent a price, an opening hour or an offer. If it isn't in your facts, it doesn't go in a post.
When your changes take effect
Every change applies from your next drafts. Drafts already made keep their words. To change one of those, see Changing a post.
Your changes are listed under Recent changes at the bottom of the Brand page. The ones that can be reversed have an Undo button.