Videos

Your weekly video

Every plan makes 1 video every week, from your first week. It arrives in Review with your weekly drafts, and it plays right there. Swipe right to approve it, like any draft. It doesn't use credits.

The kinds of video

• Person on camera: someone holds your product and talks about it, as if a customer filmed it on their phone. This is the UGC-style talking-head video you see all over Reels and TikTok.
• Product close-up: close-up shots of your product, like a pour or a cut, about nine seconds long.
• Animated photo: a video that starts on your exact photo and moves from there.
• Choose for me: we pick the kind that suits your brand.

Ask for a video

1. Tap +, then choose a kind of video under Videos.
2. Pick an idea, or keep Leave it to us and we'll choose one.
3. Tap the photos you want us to use, or leave them for us to choose. A Product close-up uses up to 2 photos.
4. Add an instruction if you want one, for example "end on the gift box".
5. Tap Create.

A video takes a few minutes, sometimes up to about fifteen. When it's ready, it opens in Review and takes a time on your calendar like any other post. You can also ask in Chat, for example "Make a video of our croissants", or open a photo in Library and choose Animated photo.

A video you ask for uses 10 credits and is up to 15 seconds long. If it can't be made, you get the credits back.

Who's in the video

The person in a Person on camera video is someone we create. It's the same person for your brand every time, so your videos feel like they come from one regular customer. It's never you, your staff or anyone real, and a photo with a face in it can't be used to make one. If your People in pictures setting on the Brand page is Only my photos or No people, we don't make these videos.

Which photos work best

• At least 300 pixels on each side.
• Nothing printed on them, like text, prices or logos added on top.
• No faces.

Real, well-lit photos of your products make the best videos. See Your photos.

The words on your video

The video text is separate from the caption. It's up to eight words, and there are no subtitles. To change it, tap the words to type new ones, or drag them to move them. Changing the words is free.

Change a video

Open the video and choose Edit video, then say what to change, for example "make it slower". It takes a few minutes and uses 10 credits, and we keep the version you had in case you want it back.

Where your videos are posted

More videos every week

The Video plan makes 5 videos a week instead of 1 video, for $49 a month on top of your plan. It's for one brand at a time, and the videos arrive with that brand's weekly drafts. If most of what you ask for is video, it costs less than using credits for each one.

To add it, go to Settings > Brands & plan. Under Videos, tap Get 5 a week, then Add the Video plan. We also offer it after your first weekly video and when you run out of credits. If you've never had the Video plan, the offers we show you take 50% off its first month, for 48 hours after you first see one.

You can remove it at any time. It keeps working until the end of the month you've paid for.